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Three years ago, our founders Ami & Sian Murray were packing Pleasant State’s first orders in their garage on the Sunshine Coast. Now, Pleasant State products are in over 25,000 homes across Australia and New Zealand and we're celebrating a major milestone...
We're thrilled to announce that Pleasant State has officially launched into White's IGA stores across the Sunshine Coast! This milestone marks a significant step in our journey towards making sustainable cleaning products accessible to more Australians.
"Pleasant State wouldn’t be where it is today without the support of the Sunshine Coast community. So we thought where better to take our next step, and launch into retail!?” Said Ami. “We're thrilled to be bringing our products to the shelves of White's IGA, a retailer that shares our commitment to supporting local and prioritising community."
Over the next 12 months, we're rolling out our retail strategy nationally. Starting locally with the Sunshine Coast before setting our sights interstate.
"Before launching into retail, it was really important to us that we nurtured our community through our digital channels and online store. This allowed us to build brand love and ensure our customers understand the value of our just-add-water concept," said Sian. "Now, we're confident that the market is ready, our products are the best on the market and because of this, they will resonate with an even broader audience. We're excited to partner with White's IGA to make our products more accessible and scale our impact."
White's IGA, a family-owned business with a strong community focus, is the perfect partner for Pleasant State's retail debut. Together, we're working to provide consumers with more sustainable, plastic-free and non-toxic products.
“At White’s IGA we're proud to have a diverse range of locally made, sustainable goods on our shelves including this new and exciting range of cleaning products from Pleasant State," White’s IGA owner, Roz White said.
"They’re easy to use, planet friendly and, most excitingly, their cleaning bars are made locally in Gympie. We're the first retail provider of Pleasant State and we’re thrilled to be able to bring this range of local goodies directly to our local community," she said.
Join us in celebrating this huge milestone for Pleasant State! It would mean so much to us if you could show your support and come down to say hello on any of these dates, or even visit a White’s IGA store during the launch period to grab some of your favourite refills.
Thanks team!
Ami, Sian & team Pleasant State xox
